Our team bring together a diversity of skills and experience gained over 18 years in the fitness industry. Each project draws on specialist knowledge promoting fresh perspectives, evaluation and inventive solutions, the result being pleasing aesthetics, considered design and engineering excellence.
Enhancing the functional characteristics of products increases the perceived value "image is everything" and "perception is reality" is an indication of perceived value.We research methods to determine the most effective way to enhance the strategic value of a product, observing the interaction between user and machine,we strive to make this interaction rewarding and worth repeating.
We form close partnerships with our customers and listen.This collaborative approach generates insight and experience.Delivering strategic innovation requires trusting relationships, intense focus, dynamic flexibility and responsiveness.
Imagination, technical knowledge and passion come together to deliver products with a real competitive advantage. From our Hinckley factory we offer a complete product design and development service employing the latest design and manufacturing techniques.
- Market targeted styling
- 3D CAD solid Modeling
- 3D Motion graphics 3D studio max
- Photorealistic visuals and models
- Brand Building Research & Strategy
- Industrial Interaction design
- Aggressive designs to maximize
performance, minimize size and
engineering analysis and compatibility
- Interdisciplinary collaboration
- Mechanism prototyping
It is safe to assume our competitors are developing
new products. Reducing time to market creates
extended initial sales period in which superior
features of new products can be sold against our
competition. A clear approach and proven
development process enables us to reduce
Why Design in 3D?
Designs are produced using the worlds best selling
3D design platform Autodesk Inventor.Three-
Dimensional design technology provides lifelike
representation of a design, from structural
composition and the way parts fit and move
together, to the performance impact of
characteristics such as size, thickness and
weight. This allows us to produce truly functional
Specialist Components We will develop specialist
parts if required.
Example: High impact technopolymer soft grip handles
are fitted to pull-pin adjusters giving the operators hand
a soft feel and provides a more efficient ergonomic grip
not affected by sweat and moisture. Coloured ''PULL''
indicators highlight adjustable parts.